‘The whole country is not on fire’: Canadian tourism industry struggles as fires rage
OTTAWA — Climate change and its deluges of severe weather and wildfires have left many Canadian tourism companies struggling to get insurance and convince visitors that Canada is still open for business.
Beth Potter, president of the Tourism Industry Association of Canada, says there are direct effects for certain tourist areas when bad weather hits.
But she says the biggest challenge is that many international visitors see a headline about wildfires in one part of Canada and don’t understand that they are having no impact on most of the country.
Potter says she heard from tourism operators in southwestern Ontario last summer about cancellations due to fires largely more than 3,500 kilometres away in British Columbia.