World Cup begins as Canada braces for wave of matches, concerts and football fever
The biggest FIFA World Cup in history officially kicks off today, as Canadian host cities prepare for an influx of matches, international fans and cultural events.
In Toronto, buzz is humming as Fan Festival programming, public watch parties and other activations take shape throughout the tournament, alongside final logistical preparations ahead of Canada’s opening match on home soil Friday.
The city hosted a spirited countdown concert Wednesday night featuring Bryan Adams, Wyclef Jean, Nora Fatehi and The Beaches, performing before thousands of cheering fans.
This year’s World Cup is jointly hosted across Canada, the United States and Mexico, with the opening match between Mexico and South Africa set for 3 p.m. ET today in Mexico City.


