Chamber of Commerce likely to assume sign corridor responsibilities

By Derek Cornet
December 3, 2018 - 12:00pm Updated: December 3, 2018 - 4:33pm

La Ronge council is drafting a lease agreement for the sign corridor at the junction of Highways 2 and 102 for the La Ronge and District Chamber of Commerce.

The decision to do so was made at a regular council meeting Nov. 28, where Chamber of Commerce representative Jamie Chester outlined the organization’s proposal after being invited to present one. At a meeting earlier this month, councillors talked about handing duties and potential revenue to the chamber after they voted in favour of waiving all fees for them to put a sign up there.  

“I presented a letter to the town office … and it was a proposal for the La Ronge and District Chamber of Commerce to formally request a lease agreement to assume the responsibility and lease of parcels known as the La Ronge sign corridor,” Chester told council. “With this, the La Ronge and District Chamber of Commerce is offering a $1 annual fee for the lease and also offering to ensure all existing and proposed signs follow municipal bylaws and regulations.”

Council will ask for an intial $50 development fee and the chamber will also be responsible for the upkeep and operations of the sign corridor. Chester noted staff will ensure the property is cleaned and trimmed twice per year, adding chamber members are hopeful the new agreement will serve as fundraiser for them. With only seven signs currently dotted along the space, the town’s revenue from it is low.

The chamber staff will also need to ensure the signs conform to existing standards set out by the municipality, as well as the Ministry of Highways and Infrastructure.

“The truth is, the town will still be getting the original revenue to put a sign up,” Mayor Ron Woytowich said, adding whoever installs one will need to buy a permit from administration.

The much more popular sign corridor located along Highway 2 South La Ronge is owned and operated by the Village of Air Ronge.


Editor's Note: This story was corrected at 4:34 p.m. on Dec. 3 to ensure the development fee charged by the city reflects the correct amount. 

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